Blog Design and Deployment

Communications Technology WatchBlog Design and Deployment

The word blog brings to mind (for many people, anyway) the often incoherent musings or rantings of pimply faced geeks.

Short for Weblog (or Web log), the blog has evolved into much, much more.  Most major news organizations use blogs to find and/or flesh out news stories. Many companies use blogs to disseminate important information to customers and employees.

Though not usually deployed as blatant advertising media, blogs are  important marketing tools, driving would-be customers to the Websites that host them. Blogging software publishes and automatically distributes new posts to search engines and other blogs, making keeping your listings on these services fresh, easy and automatic. If created, used and maintained properly, blogs can provide inexpensive advertising and name recognition.

Blogging sever software applications, such as WordPress, also make it easy for you (and others in your organization) to post, comment, add and change information, without a lot of expenisve and time-consuming training. You can keep information fresh without having to pay a designer each time you need to update information on your Website.

Unlike the conventional Website, though, which does not usually require a lot of maintenance, blogs require frequent posts and comments to be effective. Creating the blog is only half the battle. In order for the blogger to have a successful blog, defining a purpose, identifying an audience and adopting (and sticking to) a strategy are crucial.

If you don’t know whether a blog would be beneficial to your business, we would be happy to discuss the possibilities with you. If you are ready to pull the trigger, we can create a blog for you and get you started on a course to success in the blogosphere.


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